To build ________ is to create the perception that your listeners see things similarly to the way you do.

A. pathos
B. rapport
C. credibility
D. ethos


Answer: B

Communication & Mass Media

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The number of people who see a single copy of a magazine is called:

a. circulation b. segmented audiences c. pass-along rate d. miscellanies

Communication & Mass Media

In the listening process, in which stage do you recall and retain what's been said?

a. receiving b. understanding c. remembering d. evaluating

Communication & Mass Media

According to Maslow's hierarchy of needs, basic physiological needs must be satisfied before we tend to others.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Carolina is the vice president of the environmental club at her high school. She is in charge of e-mailing members about upcoming events, answering questions from new members about enrollment, and explaining club guidelines to club members. As a part of her position, Carolina employs a lot of ________ communication.

A. lateral B. downward C. enthusiastic D. grapevine

Communication & Mass Media