A three-dimensional aid that is a replica of a real

object is called a:

a) mockup
b) model
c) cutaway
d) sample


B

Communication & Mass Media

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Increasingly, traditional media primarily appeal to older or more highly educated audiences

Indicate whether this statement is true or false.

Communication & Mass Media

According to the selective exposure principle:

a. people seek out information that conforms to their beliefs b. people avoid information that challenges their beliefs c. people might avoid news to maintain their belief system intact d. all of the above

Communication & Mass Media

One study of 195 critical incidents in banking and medical settings showed that a major difference between effective and ineffective listening was

a. how well the message was understood. b. how easy it was to remember the message. c. whether the message was of importance to the listener. d. whether the message could be remembered. e. the kind of feedback offered.

Communication & Mass Media

Speakers should test the credibility of the authorities they quote by asking which of the following questions:

A. Does the authority have access to the necessary information? B. Is the authority qualified to interpret data? C. Is the person acknowledged as an expert on this subject? D. Is the authority figure free of bias and self-interest? E. All of these answers are correct and should be considered.

Communication & Mass Media