According to the selective exposure principle:

a. people seek out information that conforms to their beliefs
b. people avoid information that challenges their beliefs
c. people might avoid news to maintain their belief system intact
d. all of the above


d. all of the above

Communication & Mass Media

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Sitara has confided in you that she is terrified of giving her fist speech in class and is even thinking of

dropping the course so that she doesn't have to give the presentation. Consider what you've learned in this chapter, and offer Sitara at least three specific pieces of advice that she can use to help manage her nervousness. What will be an ideal response?

Communication & Mass Media

In the enumerated preview of his presentation on donating blood, Vlad noted that he will cover audience members’ concerns about where to donate, how to donate, and whether donating is painful or dangerous, and he will provide the details for them. This is an example of which organizational pattern?

a. question–answer b. spatial c. topical d. elimination

Communication & Mass Media

Which event or social trend encouraged the growth of mass media research?

a) World War II b) Vietnam War c) Violence and sexual content in radio industry d) Increased competition among the media for advertising dollars

Communication & Mass Media

Terminal values are desirable behaviors or modes of conduct that are related to and influence instrumental values

Indicate whether this statement is true or false.

Communication & Mass Media