Describe at least five strategies for establishing credibility when preparing persuasive messages
What will be an ideal response?
Answer: (1) Use simple language. Your audience is likely to be cautious, watching for fantastic claims, insupportable descriptions, and emotional manipulation. (2) Support your message with facts. The more specific and relevant your evidence, the better. (3) Identify your sources. Tell your audience where your information comes from and who agrees with you. (4) Be an expert. Know your subject area thoroughly. (5) Establish common ground—help your audience identify with you by appealing to shared beliefs, attitudes, and background experiences. (6) Be objective. Your ability to acknowledge all sides of an issue will help you present fair and logical arguments. (7) Display your good intentions. Your willingness to keep your audience's best interests at heart will help you create ethical persuasive messages.
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The loss of usefulness because of deterioration from age and from wear is called
a. functional depreciation; b. physical depreciation; c. technological depreciation; d. amortization; e. depletion.
In an effort to differentiate its offerings from its competitors, Pegasus Computers decided to add an extra USB port in all its laptops besides providing a free pair of Delphi power bass headphones with every Pegasus laptop. Although the additional features increased the price of the laptops by $500, Pegasus was confident that the strategy would help boost demand for its laptops substantially. This is an example of ________.
A) good-value pricing B) markup pricing C) break-even pricing D) value-added pricing E) cost-based pricing
Generally, the body of a speech composes about ______ of the presentation.
a. one-third b. one-half c. two-thirds d. three quarters
Choose one of the management styles and analyze how that style works well for a multicountry operation.
What will be an ideal response?