Which of the following expenses associated with a project should NOT be included in a capital
budgeting analysis?
A) reengineering of a production line associated with a new project
B) additional allocated fixed overhead from corporate headquarters
C) additional maintenance expenses associated with new equipment
D) training sales staff on a new product
B
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A manufacturer uses the company's sales force and trade promotions to carry, promote, and sell products to end users. Which of the following strategies is this manufacturer using?
A) personalization strategy B) tailoring strategy C) push strategy D) pull strategy E) consumer promotion strategy
According to the BCG growth-market share matrix, ________ are strategic business units with products that have low market shares in fast-growth markets
A) dogs B) exclamation points C) cash cows D) stars E) question marks
Sasha has strong critical thinking skills, so she will carefully evaluate the facts before accepting a sales presentation about the merits of investing in gold
Indicate whether the statement is true or false.
Study after study show that adaptability is important for expatriate success, yet nearly 80 percent of firms do not formally assess the adaptability of candidates for international assignments.
Answer the following statement true (T) or false (F)