______ refers to the perception of a speaker’s expertise at the end of a speech.
a. Initial credibility
b. Terminal credibility
c. Derived credibility
d. Implied credibility
b. Terminal credibility
We are more likely to be persuaded when we perceive a speaker to be competent and credible. Terminal credibility refers to the perception of a speaker’s expertise at the end of a speech.
You might also like to view...
One of the most commonly used scales in mass media research is the:
a) Guttman Scale b) Thurstone Scale c) Likert Scale d) Anderson Scale
The role of the PR person in the interview is that of:
a. preparer, facilitator and clarifier. b. commenter and critique. c. silent observer. d. asking to review the article before it is published.
In which of the following do we live?
a. A unilateral world b. A stereotypical world c. A monocultural world d. A semicultural world e. A multicultural
Madison had a bad cell phone connection and couldn't understand the directions her friend was trying to tell her. This is an example of ________ noise
a. psychological b. physical c. physiological d. semantic