The following are the values of a time series for the first four time periods:
t
1
2
3
4
24
25
26
27
Using a four-period moving average, the forecasted value for time period 5 is
A. 24.5.
B. 25.5.
C. 26.5.
D. 27.5.
Answer: B
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An example of a trap that marketers can set for themselves while targeting a foreign market is to:
A) overstate the size and short-term attractiveness of individual country markets. B) realize that short-term profit and revenue growth objectives may be hard to achieve. C) restrain from being persistent to enter a country market. D) ignore shareholders' or competitors' pressure not to "miss out" on a strategic opportunity. E) enter a market based on time-consuming rigorous market analysis.
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A) $24,000 B) $34,000 C) $36,000 D) $46,000
Which of the following is a relationship, short of a merger, that is formed by two or more businesses to create market opportunities that would not have otherwise existed?
A) a line extension B) bundling C) a brand strategy D) a brand alliance E) a portfolio
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A. Happy B. Doc C. Grumpy D. They all have equal debt risk