Maslow's hierarchy of needs is an interesting concept for psychology, but it has little relevance for marketing.
Answer the following statement true (T) or false (F)
False
Maslow's hierarchy of needs helps explain motives, which are needs or wants that are strong enough to cause someone to seek satisfaction. In many cases, satisfaction is tied to a purchase decision.
You might also like to view...
Randy and Andy hold different views on an issue that is important to them both. This is an example of a ______ conflict.
Fill in the blank(s) with the appropriate word(s).
Stock A's beta is 1.7 and Stock B's beta is 0.7. Which of the following statements must be true, assuming the CAPM is correct.
A. In equilibrium, the expected return on Stock B will be greater than that on Stock A. B. When held in isolation, Stock A has more risk than Stock B. C. Stock B would be a more desirable addition to a portfolio than A. D. In equilibrium, the expected return on Stock A will be greater than that on B. E. Stock A would be a more desirable addition to a portfolio then Stock B.
Answer the following statements true (T) or false (F)
Inductive research in accounting can help to shed light on relationships and phenomena existing in the business environment.
Coca-Cola sells two different zero-calorie versions of Coke: Diet Coke and Coke Zero (now known as Coca-Cola Zero Sugar). It has chosen to attempt to appeal to men with Coke Zero. In addition to launching an ad campaign featuring men enjoying Coke Zero, Coca-Cola also designed a masculine-looking can for Coke Zero, with bold red lettering on a black background. This specially designed can is an example of
A. segmentation. B. targeting. C. market penetration. D. positioning. E. a market segment.