Select your favorite television commercial. Explain how motive appeals work in the commercial to affect you
What will be an ideal response?
The successful answer could explain the commercial's appeal by referring to various motivational appeals or explain how the commercial approximates the steps in the motivated sequence. For example, the Dodge commercial that focuses on morphing different models employs a strong element of curiosity not only in terms of which model will appear next, but in terms of "how do they do that?" Even the color used, bright red, can be discussed as an element of both power and achievement. The voice-over talks about innovation, prestige, and enjoyment.
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