Which of the following is a major disadvantage of MUS sampling?
a. Sample selection is relatively easy.
b. Sample sizes are relatively small.
c. It is easy way to test for understatement.
d. It directly controls for the risk of incorrect acceptance.
c
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Which of the following segments labeled by Backer, Spielvogel & Bates Worldwide (BSB) consists of young people with a median age of 31 who live hectic lives, are driven to achieve success, and are materialistic pleasure seekers for whom time and
money are in short supply? A) Achievers B) Traditionals C) Adapters D) Strivers
Which statement concerning notes receivable is false?
A) Notes receivable initially should be recorded at the present value of the future cash receipts. B) All notes implicitly include interest. C) The account Discount on Notes Receivable is a contra-revenue account .. D) The account Notes Receivable Dishonored is an asset account.
Which of the following is an advantage offered by co-branding?
A) Manufacturers do not have to invest in creating their own brand names with co-branding. B) Co-branding allows retailers to sell exclusive products that cannot be purchased from competitors. C) Co-branding allows a company to expand its existing brand into a category it might otherwise have difficulty entering alone. D) Co-branding dilutes brand equity and increases the appeal of store brands. E) Co-branding does not involve complex legal contracts and licenses.
Manna's Coffee ? Eun-Sang is a highly respected person within her community. She is Asian in a largely Caucasian-populated area. Since Eun-Sang was looking for a new job, she went to a new company in the area called Manna's Coffee, where she applied for a position. After the interview, Eun-Sang felt confident that she would be hired because of her qualifications. However, she did not get a call back. Initially, Nancy did not think twice about it, but she felt differently when she visited the same coffee store later to purchase something for a friend. The company had hired an inexperienced Caucasian male with a history of unemployment. At this point, Eun-Sang was quite aggravated, but she left the issue alone.She ended up asking an associate for an espresso machine. The employee informed
Eun-Sang where the machine was located and retrieved it for her. Eun-Sang asked if there were any other espresso machines of higher quality. When the associate said no, Eun-Sang purchased the item and left. After she gave the gift to her friend, she noticed a much better quality espresso machine that someone else had given her. Eun-Sang asked where they had purchased it, and they responded, "Manna's Coffee." ? Refer to Manna's Coffee. Which basic consumer right was infringed when Eun-Sang bought the espresso machine? A. The right to safety B. The right to be heard C. The right to service D. The right to respect E. The right to choose