Which of the following is an advantage offered by co-branding?
A) Manufacturers do not have to invest in creating their own brand names with co-branding.
B) Co-branding allows retailers to sell exclusive products that cannot be purchased from competitors.
C) Co-branding allows a company to expand its existing brand into a category it might otherwise have difficulty entering alone.
D) Co-branding dilutes brand equity and increases the appeal of store brands.
E) Co-branding does not involve complex legal contracts and licenses.
C
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Fill in the blank(s) with the appropriate word(s).
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