According to the Organisation for Economic Cooperation and Development, the connections with people who represent a different level of society, such as poor, middle class, or high society, would be considered what kind of social capital?

a. familial
b. bonds
c. bridges
d. linkages


d. linkages

Business

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The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers. All of the following are variables that are commonly used except:

A) demographics. B) polycentrics. C) behavioral characteristics. D) benefits sought. E) psychographics.

Business

In U.S. v. Microsoft, the appellate court reversed the finding of the district court that

A. Microsoft did not employ illegal anticompetitive means to maintain and further its monopoly of the operating system market. B. Microsoft should be broken apart. C. Microsoft fundamentally employed illegal anticompetitive means to maintain and further its monopoly of the operating system market. D. Microsoft business practices were a per se violation of the Sherman Act.

Business

Each of the management tools can be used individually, or parts of them can be combined to create a new operating environment

Indicate whether the statement is true or false

Business

Goodwill messages should be personalized and include specific incidents or characteristics of the receiver

Indicate whether the statement is true or false

Business