An organizational pattern in which main points are arranged according to their position in a time sequence is known as a(n) ______ pattern.

a. spatial
b. elimination
c. chronological
d. chromalogical


c. chronological

Communication & Mass Media

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To launch their new wedding collection, a company puts up stalls at major shopping malls with cutouts of wedding dresses

A woman is able to stand behind the cutouts so that only her face shows, get pictures taken, and view the photographs to see how she looks in the dress. What element of planning does this process identify and why is it important? a) Audience; to maximize the reach and success of the campaign b) Situation; to set objectives only with proper understanding of the situation c) Strategy; to set effective guidelines for the overall campaign d) Tactics; to effectively implement the established objectives

Communication & Mass Media

Your introduction creates an important first impression; your conclusion leaves an equally important final impression

Indicate whether the statement is true or false

Communication & Mass Media

The introduction serves three primary purposes:

to gain attention, to orient the audience, and to _____. a. transition to the conclusion. b. establish an S-A-T connection. c. cover the main points. d. judge audience response.

Communication & Mass Media

_________ types of websites advocate a group's point of view

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media