An investment company was in the news because one of its directors allegedly accepted kickbacks during the allocation of a major project
While the head of the company's PR department was leaving the office, a journalist accosted him in the parking lot with questions. The PR practitioner got frustrated and started ranting about his own company. The outburst was published in all the major newspapers, and as a result, the PR officer was fired. What should the PR officer have done differently?
a. Avoided "off-the-cuff" remarks
b. Corrected errors politely
c. Slowed down
d. Avoided sensationalism
A
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