Your book mentions the 2007 Confirmit industry survey of firms in several countries in the world. What did it report as the number-one mentioned "challenge" facing the marketing research industry?
A) falling response rates
B) costs of online surveys
C) certification of marketing researchers
D) a need for more skilled telemarketers
E) the lack of students entering Marketing Research programs
A
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In team development, the ______ stage is the one in which the leader attempts to surface underlying differences that could cause conflict.
a. forming b. storming c. non-conforming d. norming
The ROI on sustainability efforts can be difficult to quantify because
A. an excess of necessary data for accurate calculation is readily available. B. benefits from such projects are tangible. C. the payback period is on the same time frame. D. the payback period is on a different time frame.
The database structure in a DBMS is stored as a _____
a. single file b. collection of files c. set of key/value pairs d. collection of queries
In the context of writing a bad-news message using the inductive outline, which of the following precedes the step that presents facts, analysis, and reasons for the refusal or bad news?
A. The step that includes a counterproposal B. The step that states the bad news using a positive tone C. The step that puts forward a neutral idea and then leads to refusal D. The step that indicates a continuing relationship with the receiver