Carlos told the interviewer he was organized, detail-oriented, and confident. He typically describes himself this way when people ask what type of worker he is. This reveals Carlos' _____.

A. self
B. self-concept
C. self-knowledge
D. self-fulfilling prophecy


Answer: B

Communication & Mass Media

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Public relations enterprises began in the U. S. in the early 1900s and have grown to become a global enterprise

a. True b. False

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Beliefs and/or values are easier to change than attitudes

Indicate whether the statement is true or false

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How should a practitioner make selections for media outlets for audiences during a campaign?

a. by considering how the target audience overlaps with a media outlet’s audience b. by considering audience size first, then media availability c. by considering the amount of control over the message the media outlet allows d. by considering which stage the campaign is at the time of the release of the message

Communication & Mass Media

Two of the fastest-growing media companies are video game companies.

Answer the following statement true (T) or false (F)

Communication & Mass Media