Compare the changes in communication during Aristotle's time to the changes occurring today
What will be an ideal response?
Answer: During Aristotle's time the new media were the Greek alphabet and the birth of written documents. These two created a huge growth of literacy and undermined the dominance of the old medium, which was oral communication. Even the great philosopher Plato disparaged writing, preferring the give-and-take of conversation. Some communication scholars call it the greatest new-media upheaval in history. By comparison, in our turbulent media environment we have older forms like newspapers, radio, and television struggling to compete with the Internet and a blizzard of social media. Aristotle was so frustrated with the changes that he questioned the value of his education, and many modern students feel equally frustrated. But like Aristotle, modern students need to focus on the qualities of successful communication that remain the same whatever new media emerge.
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Three factors that led artists in the Middle Ages to change from creating artistic works for a single, rich patron to creating art that would appeal to members of the bourgeois middle class were
a. the demise of all-power religious states and monarchies. b. the development of the printing press. c. the rise of industrialism. d. the decline of feudalism. e. All of the above.
Adria has the responsibility to seek input from her colleagues through surveys, interviews, meetings, and other methods. What is she trying to develop?
a) Internal communication b) Advertising c) Branding d) Public relations
Which of the following problems are associated with survey research? a. People may have difficulty explaining their feelings or reasons for doingthings
b. Subjects may intentionally provide false information. c. Subjects may want to provide "prestige" answers. d. All of the choices
Magda attended a two-day celebration of campus diversity and decided to tell her class what
happened in her informative speech. Which informative strategy is she most likely to use? A) defining B) reporting C) describing D) explaining E) comparing