The variable cost component for each activity should correspond to the committed resources
Indicate whether the statement is true or false
False
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BMW advertises its cars as the "ultimate driving machine" which is described as positioning based on:
A) high touch. B) use/user. C) attribute/benefit. D) competition. E) quality/price.
________ provides reasons for customers to pay a premium for a firm's products and exhibit a strong brand preference
A) An exchange B) A differential benefit C) An industrial good D) A promotion position E) A customer lifetime value
Case Wines Company issues $805,000 of 9%, 10-year bonds on March 31, 2017. The bonds pay interest on March 31 and September 30. Which of the following statements is true?
A) If the market rate of interest is 10%, the bonds will issue at a premium. B) If the market rate of interest is 10%, the bonds will issue at a discount. C) If the market rate of interest is 10%, the bonds will issue at par. D) If the market rate of interest is 10%, the bonds will issue above par.
For property insurance, an insurable interest must exist:
a. before the property is insured. b. at least 30 days before and after the loss is suffered. c. 30 days prior to the time the loss is sustained. d. at the time the property loss occurs.