BMW advertises its cars as the "ultimate driving machine" which is described as positioning based on:
A) high touch.
B) use/user.
C) attribute/benefit.
D) competition.
E) quality/price.
C
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Which of the following types of variables characterizes the differences between people in terms of lifestyles, personalities, and social class?
A) geographic B) demographic C) psychographic D) behavioral
According to the text, the marketing research problem is information-oriented
Indicate whether the statement is true or false
On the way to track practice you get pulled over for speeding. When you arrive to practice late, the coach makes you run laps. This is an example of ______.
A. legitimate power B. coercive power C. expert power D. personal power
Bob and Phyllis Cords own two retail stores, one in Pottstown and one in Norristown. Though the towns are only 40 miles apart, the consumers at both stores are very different demographically
Bob and Phyllis alter the product offerings in both locations in an effort to cater to both demographic groups. Under the 4 Cs classification of the marketing-mix elements, the Cords have primarily adjusted ________. A) customer value B) customers C) cost D) convenience E) communication