Developing a cost competitive advantage can enable a firm to deliver superior customer value.
Answer the following statement true (T) or false (F)
True
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According to the Fisher hypothesis, an increase in the expected inflation rate should lead to ____ in the nominal interest rate and ____ in the expected real interest rate.
A. an increase; a decrease B. an increase; no change C. an increase; an increase D. a decrease; a decrease
________ requires that everyone in the organization accept the concepts and goals of marketing and engage in choosing, providing, and communicating customer value
A) Internal marketing B) Corporate communications C) Integrated marketing communications D) Supply chain management E) Employee engagement
Paula Hillison sells a line of copy machines that feature a "quick change" toner cartridge. The empty toner cartridge can be replaced quickly, without any mess, in a matter of seconds
Which of the following statements represents the most effective presentation of this feature? A) "We have recently developed the only office copy machine that features a quick change toner cartridge." B) "After years of research and development, our engineers have developed a quick change toner cartridge." C) "If you purchase one of our copy machines, you will enjoy the benefits of a quick change toner cartridge." D) "All of our copy machines are equipped with a quick change toner cartridge, which means you no longer waste time replacing an empty toner cartridge." E) "We have set a new industry standard with the quick change toner cartridge."
Which question is most relevant to a Web-Star salesperson who is trying to tailor a presentation to a prospect's specific needs for Web conferencing software?
A) What is the prospect's budget for the purchase? B) How familiar is the prospect with Web conferencing software in general? C) What level of technical expertise does the prospect have with computer software? D) Has the prospect been using paid or free Web conferencing software for meetings? E) How will the prospect be using Web conferencing software with its clients and employees?