The ultimate in personalization occurs when
A. targeting a segment of one.
B. offering extended warranties.
C. merging multiple submarkets.
D. identifying generic markets.
E. creating opportunities in niche markets.
Answer: A
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For the same business you used in the previous exercises, create a list of competitors in the new market and identify primary sources to interview about these competitors.
What will be an ideal response?
California Retailing Inc. has sales of $4,000,000; the firm's cost of goods sold is $2,500,000; and its
total operating expenses are $600,000. What is California Retailing's EBIT? A) $900,000 B) $1,300,000 C) $850,000 D) $875,000
Twilight Corporation will evaluate a potential investment in an advanced manufacturing system by use of the net-present-value (NPV) method. Which of the following system benefits is least likely to be omitted from the NPV analysis?
A. Savings in operating costs. B. Greater flexibility in the production process. C. Shorter manufacturing cycle time. D. Ability to fill customer orders more quickly. E. Improved product quality.
_____ represents the funds committed to operating a business, including the purchase and holding of inventory
a. Pipeline inventory b. WIP c. MRP d. Working capital e. None of the above.