A marketing manager wants to have a strong two-way communication of ideas with customers and he considers it to be very important to directly ease customer confusion and persuade purchase. He does not care much about whether the cost per customer contact will be expensive. Based on the manager's consideration, ____________ will be the most appropriate promotional form.
A. Advertising
B. Sales promotion
C. Public relations
D. Personal selling
E. Direct marketing
D. Personal selling
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Which of the following is an internal event (transaction)?
a. Life guard salaries are paid by a swim club. b. Dividends are distributed to shareholders. c. Eggs used to make omelets in a restaurant are purchased. d. None of these choices.
Studies show that _____ is not the most common reason for outsourcing.
Fill in the blank(s) with the appropriate word(s).
How can managers stay up to date with legal changes?
What will be an ideal response?
Adaptive leadership is a unique kind of leadership in that ______.
A. it focuses on the leader’s behaviors as a reflection of the followers B. it focuses on the dynamics of mobilizing people to address change C. it describes the process of rewards and punishments used in leadership D. it describes the transformational processes in complex organizations