An advertising company has developed a new ad for one of the national car manufacturing companies. The ad agency is interested in testing whether the proportion of favorable response to the ad is the same between male adults versus female adults
It plans on conducting the test using an alpha level equal to 0.05. A sample of 100 adults of each gender will be used in the study. Each person will be asked to view the ad and indicate whether they find the ad to be "pleasing" or not. Given this information, what is the critical value?A) z = 1.645
B) t = 1.96
C) z = 1.96
D) Can't be determined without knowing the results of the sample.
C
You might also like to view...
Secondary data can help you develop an approach to the problem, answer certain research questions and test some hypotheses, and interpret primary data more insightfully
Indicate whether the statement is true or false
Marlene Arau is a member of the sales force at Urban Fashions, a clothing manufacturer. Marlene is preparing for a first meeting with a wholesaler who is a potential customer
Marlene is learning as much as she can about the wholesaler's organization. Marlene is in the ________ step of the personal selling process. A) prospecting B) sales presentation C) preapproach D) approach E) overcome objections
It is almost impossible for clients to understand some products without a well-planned presentation
Indicate whether the statement is true or false
Murton Industries Murton Industries, Inc reported the following information on its recent balance sheet. Common stock, $10 par, 100,000 shares authorized, 75,000 shares issued and outstanding Refer to the information for Murton Industries. What is the effect of a 10% stock dividend if the market price of the common stock is $30 per share when the stock dividend is declared?
A) A stock dividend has no impact on any of the stockholders' equity accounts. B) Total stockholders' equity increases $75,000. C) Cash increases $300,000. D) Retained earnings decreases by $225,000.