Marlene Arau is a member of the sales force at Urban Fashions, a clothing manufacturer. Marlene is preparing for a first meeting with a wholesaler who is a potential customer
Marlene is learning as much as she can about the wholesaler's organization. Marlene is in the ________ step of the personal selling process.
A) prospecting
B) sales presentation
C) preapproach
D) approach
E) overcome objections
C
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