Industrial products are sold more through _____________ than through advertising.
Fill in the blank(s) with the appropriate word(s).
personal selling
Personal selling is more common in the industrial product sector.
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Which type of proof statement would be best for a salesperson trying to convince a current customer to place a larger order?
A. Guarantees and warranties B. Customer testimonials C. Proof results of the seller D. Research results from independent studies E. Past sales figures of the buyer
U.S. GAAP or IFRS require firms to test
a. annually for impairment losses on goodwill. b. whenever there is an indication of impairment due to changes in the legal or economic climate. c. whenever there is an indication of impairment due to adverse regulatory conditions. d. whenever there is an indication of impairment due to loss of key personnel. e. all of the above
Which of the following products can be differentiated by quality installation?
A) books B) biscuits C) terracotta pots D) home theatre systems
What is the standard deviation of demand during their lead time?
A) 45 phones B) 64 phones C) 90 phones D) 109 phones