Which type of proof statement would be best for a salesperson trying to convince a current customer to place a larger order?
A. Guarantees and warranties
B. Customer testimonials
C. Proof results of the seller
D. Research results from independent studies
E. Past sales figures of the buyer
Answer: E
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________ is the term that refers to the merging of different industries such as computers, photography, and motion pictures
A) Value networks B) Convergence C) Disruptive technology D) Telematics E) Agnostic marketing
Which of the following is a step in LMX development?
A. role-taking B. role-reconsideration C. role-improvisation D. role-faking
Which of the following hold true in a case of liquidated damages?
A) For liquidated damages to be lawful, the actual damages must be precisely determined. B) Liquidated damages are enforceable even if actual damages are later determined to be different. C) A liquidated damages clause is considered a penalty if actual damages are not determinable in advance. D) If a liquidated damages clause is found to be a penalty, it continues to be enforceable.
Boersma Sales, Inc., a merchandising company, reported sales of 7,100 units in September at a selling price of $682 per unit. Cost of goods sold, which is a variable cost, was $317 per unit. Variable selling expenses were $44 per unit and variable administrative expenses were $22 per unit. The total fixed selling expenses were $157,200 and the total administrative expenses were $338,000. The gross margin for September was:
A. $1,627,700 B. $2,122,900 C. $4,347,000 D. $2,591,500