Which of the following statements is true of qualitative research methods?
A. Qualitative researchers usually collect detailed data from relatively small samples by asking questions.
B. Qualitative data collection occurs over long time periods.
C. Qualitative researchers emphasize their samples are made up of representative rather than relevant consumers.
D. Qualitative research methods allow researchers to generalize findings to a larger population unlike quantitative research methods.
E. Most practitioners regard qualitative research as being more reliable than quantitative research.
Answer: A
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