Which of the following best describes the acceptance of the marketing concept by American organizations??
A. ?The marketing concept has yet to be fully accepted by all organizations.
B. ?All organizations fully utilize the marketing concept to run their businesses.
C. ?Nearly half of all organizations are still in the sales orientation and have not implemented the marketing concept.
D. ?Most organizations have really not accepted the marketing concept because of its many costs and problems.
E. ?Although American organizations fully accept the marketing concept, many foreign companies do not.
Answer: A
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