What are reasons that a negative reaction to change may develop?
What will be an ideal response?
The perception of negative consequences of the change may be a reality. The communication process around the change may be flawed. People may doubt the effectiveness of the change. People may lack experience with change or have had negative experiences in the past. People may have had negative experiences with the people leading the change or be influenced by negative reactions around them.
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Which of the following is true about a pulsing message reinforcement strategy?
A) It is more expensive than maintaining a high level of awareness with traditional media. B) It can be used for products that are purchased more frequently at some times of the year than at others. C) It involves maintaining a certain level of base advertising at all times. D) It reduces copy wear-out due to overexposure to the same messaging. E) It involves increasing the message frequency just before and during the prime buying period of a product.
Which of the following best expresses the role of goodwill in business?
A) Goodwill is a luxury that communicators can't afford, given the more important priorities they must achieve. B) Goodwill is adding embellishments to messages to make them sound more polite. C) Goodwill is a nice indulgence that allows you to be gracious to people when you have extra time and energy. D) Goodwill is key to building and strengthening relationships that are vital to an organization's success. E) Goodwill is the icing on the cake, that allows people to feel good about the hard work they do.
________ are B2B customers for raw materials
A) Resellers B) Resuppliers C) Retailers D) Producers E) End consumers
Multidomestic corporations reflect the ________.
A. ethnocentric attitude B. polycentric attitude C. geocentric attitude D. xenophobic attitude