All nouns used in a business message are concrete words

Indicate whether the statement is true or false.


Answer: FALSE
Explanation: The nouns in your business messages can vary dramatically in their degree of abstraction or concreteness.

Business

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Self-efficacy is another name for ______.

a. self-confidence b. self-image c. self-talk d. self-esteem

Business

Procter & Gamble makes Tide, Cheer, Ivory Snow, and Bold detergents as well as PertPlus, Rejoice, and Vidal Sassoon shampoos. Through its use of a separate and unique brand name for each of these products, Procter & Gamble is using a(n) ________ strategy.

A) umbrella brand B) family brand C) individual brand D) private-label brand E) cobranding

Business

A gain can be realized when a fixed asset is discarded

Indicate whether the statement is true or false

Business

Which of the following is not an objective for a firm in preannouncing a product:

a. create barriers to entry for competitors b. stimulate demand c. encourage customers to delay purchase from competitors d. get favorable tax benefits from the government e. help customers plan

Business