Which of the following is not an objective for a firm in preannouncing a product:
a. create barriers to entry for competitors
b. stimulate demand
c. encourage customers to delay purchase from competitors
d. get favorable tax benefits from the government
e. help customers plan
d
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Which of the following is a facilitator of communication?
a. Threatened Egos b. Trauma c. Catharsis d. Unconscious Behavior
A ________ consists of all possible customers in a market regardless of the differences in their specific needs and wants
A) popular culture B) value chain C) marketing mix D) marketing concept E) mass market
At the __________, the accused is informed of the charge against him and he enters his plea
a. preliminary hearing b. arraignment c. indictment d. information
Cost considerations usually favor more aggregating and larger market segments, but smaller segments may be required to satisfy needs more exactly.
Answer the following statement true (T) or false (F)