From a semiotic perspective, every marketing message has three basic components. Which of those components is the sensory image that represents the intended meaning?
a. the sign
b. the object
c. the interpretant
d. the structure
a. the sign
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Which of the following statements is true regarding the lean production and just-in-time (JIT) manufacturing systems?
A) Customers are often less satisfied with the purchased product. B) The number of product defects often increases. C) The number of suppliers the company can purchase raw materials from, often increases. D) The factory is often restructured where dissimilar machines are grouped together.
A company is considering a new project. The CFO plans to calculate the project's NPV by estimating the relevant cash flows for each year of the project's life (i.e., the initial investment cost, the annual operating cash flows, and the terminal cash flows), then discounting those cash flows at the company's overall WACC. Which one of the following factors should the CFO be sure to INCLUDE in the cash flows when estimating the relevant cash flows?
A. All sunk costs that have been incurred relating to the project. B. All interest expenses on debt used to help finance the project. C. The additional investment in net operating working capital required to operate the project, even if that investment will be recovered at the end of the project's life. D. Sunk costs that have been incurred relating to the project, but only if those costs were incurred prior to the current year. E. Effects of the project on other divisions of the firm, but only if those effects lower the project's own direct cash flows.