An organized attack against a corporation presented on the Internet is called:

a. viral marketing.
b. persuasion.
c. crisis public relations.
d. cybersmear.


ANSWER: d

Communication & Mass Media

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When facing a hostile audience, the most appropriate strategy for persuasion is weakening

commitment. Indicate whether the statement is true or false

Communication & Mass Media

Andy is asked to give a speech in his political science class on a current issue in the criminal justice system. He decides to discuss the death penalty. As his thesis, Andy states, "The death penalty should be made illegal in the United States." Andy has decided to base his presentation on a proposition of

A. value. B. fact. C. law. D. policy.

Communication & Mass Media

By the end of this course, you will possess more categories or constructs with which you can understand human communication. You will also understand those categories in greater detail. This increase in categories or constructs is also referred to as

a. the attribution bias. b. cognitive complexity. c. interpersonal scripts. d. labeling

Communication & Mass Media

A mental acceptance that something is true or false, correct or incorrect, valid or invalid is ________

A) ?a belief. B) ?a value. C) ?a motivation. D) ?an attitude. E) ?a hypothesis.

Communication & Mass Media