Which of the following best describes the return on social media impact model?
a. Takes the gross revenue estimated minus the cost of the social media advertising program divided by the cost of the program.
b. Employs statistical analysis to determine how sales trends shifted according to the timing of the social media marketing.
c. Calculates the change in the probability of purchase based on the exposure.
d. Calculates the difference between the cost to purchase a display ad on a site and the cost of the social media advertising program divided by the cost of the program.
e. Assigns a financial value to the resources we use to execute a strategy, measure financial outcomes, and calculate the ratio between inputs and outcomes.
b. Employs statistical analysis to determine how sales trends shifted according to the timing of the social media marketing.
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In the fourth quarter of 2004, economic statistics showed the following:
Real GDP$10,994.3 billion Unemployment rate5.4% Inflation rate2.2%The conceptual variables corresponding to these data are: Potential output$11,144.6 billion Natural rate of unemployment5.2% Ideal inflation rate1.0%? a.Calculate the output gap in percentage. Show your work. b.Calculate the unemployment gap in percentage. Show your work. c.Calculate the inflation gap in percentage. Show your work. d.Calculate the output loss and the inflation loss. Show your work. e.Calculate the total loss in the fourth quarter of 2004 if the weight on the inflation loss equals 1. Show your work. f.Calculate the total loss in the fourth quarter of 2004 if the weight on the inflation loss equals 5. Show your work. What will be an ideal response?
Author Richard Laermer recommends that marketers avoid doing all of the following EXCEPT for
A) sending thank-you gifts to reporters. B) having colleagues handle media relations if they do not possess the connections. C) lying. D) ignoring small media outlets. E) meeting deadlines.
What are the three particularly pervasive aspects of the U.S. perspective that limit the ability of U.S. management theories to explain organizational phenomenon in cultures with contrasting orientations?
What will be an ideal response?
A C corporation’s disadvantage is double taxation. This means that:
b. the corporation pays taxes in April and October c. corporations are taxed more heavily than other corporate structures d. corporations pay taxes on the goods they purchase to create the product rather than on the profits from the sale of the goods