The ad campaign for South Beach Living Cinnamon Raisin Cereal Bars highlights that the product is a good source of fiber and packed with ten grams of protein. This advertising highlights:
A. a product attribute
B. the creation of brand loyalty
C. how negative consumers' attitudes are modified
D. a product benefit
E. a loyalty reward
Answer: A
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The set of items below was identified in preparing a bank reconciliation for Mars Corp as of August 31, 2016 . Bank statement balance $19,500 Mars's book balance (before adjustments) ? Outstanding checks 2,700 Customer's NSF checks 350 Service Charges 100 Deposits in transit 1,000 Interest earned on checking account 60 Mars Corp's balance per books before the reconciliation is
a. $17,410 b. $17,900 c. $18,190 d. $18,310
The prospect says, "Your price for this satellite system is 12 percent higher than your competitor's." The salesperson responds, "Are you saying that price is more important than quality?" The salesperson is using which technique for meeting objections?
A. Compensation B. Pass up C. Boomerang D. Rephrase E. Denial
You should provide for _______________ reviews from a broad sample of reviewers
a. anonymous b. early and frequent c. numerous d. a handful of
Some who study it define organizational culture as:
A. How supportive the organization is of the visual and performing arts B. The morale and general optimism of those who work in the organization C. Documentation of how well managers and employees get along D. The shared meanings, common values, and norms of group members E. How interconnected and networked the internal publics are