Jackson Steel Inc has four major customers. Based on the following RFM scores of these customers, the sales team at Jackson's should attempt to up-sell more expensive steel to ________
A) SM Constructions with an RFM score of 311
B) Shanghai Heavy Industries with an RFM score of 551
C) Castellano Automobiles with an RFM score of 113
D) Heavy Duty Cables Inc. with an RFM score of 542
C
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Which of the following is a disadvantage of surveys (Table 4.3 in the text)?
A) interviewer errors; respondent errors B) data is lacking in terms of content, quantity, and quality C) data may not be representative; quality of data limited D) coverage may be incomplete; matching of data on the competitive activity may be difficult
Cash flow per share is usually higher than earnings per share
Indicate whether the statement is true or false
You need to produce a graphic for your employees that depicts the process of handling customer service complaints. Which would be your BEST choice?
a. Organizational chart b. Flow chart c. Pictogram d. Blueprint
Perceptions of ______ lead to interpersonal attraction because it validates our view of the world and the way it should be.
A. similarity B. interactions C. cross-cultural interactions D. internalization