What are the five elements of an offer strategy in direct marketing?

What will be an ideal response?


The five elements of the offer strategy are the product, the offer, the medium, the distribution method, and the creative strategy.

Business

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Mayflower Company had a machine with a cost of $123,000 and accumulated depreciation of $87,000 that was sold at for a gain of $5,000 . What amount of cash was received from the sale?

a. $30,000. b. $36,000. c. $41,000. d. $128,000.

Business

In addition to the elements that are usually included in a business plan, a start-up business would also need to include information on ________

A) competition B) operations C) capitalization D) customer benefits E) management

Business

List five types of employment interviews and describe when each would be used

Business

Which of the following is an advantage of the FCFS dispatching rule when used in services?

A) FCFS maximizes utilization. B) FCFS minimizes the average number of jobs in the system. C) FCFS minimizes the average lateness of all jobs. D) FCFS maximizes the number of jobs completed on time. E) FCFS seems fair to customers.

Business