Which of the following actions can enable companies to gain a cost competitive advantage?
a. Removing frills from products
b. Increasing marginal customers
c. Eliminating reverse engineering efforts
d. Developing additional exclusive functional departments
ANSWER: a
Marketers can lower costs by removing frills and options from a product or service. Southwest Airlinesâ€"for exampleâ€"offers low fares, but no seat assignments or meals.
You might also like to view...
Suppose a cotton-textile company wants to estimate the area market potential for its high quality fabrics in Houston. List the possible steps that the marketers will follow to compute the area market potential
What will be an ideal response?
Which experimental design means that two groups of test units were randomly assigned to two different treatment groups at the same time, and the dependent variable was measured in the two groups simultaneously?
A) R X1 O1 R X2 O2 B) R X1 O1 O2 X2 O2 C) X O1 O2 X O1 O2 D) R X1 O1 R X1 O1
Product stewardship is a "beyond greening" activity
Indicate whether the statement is true or false
Which of the following is NOT a broad expression of value?
a. Value is low price. b. Value is whatever I want in a product. c. Value is the quality I get for the price I pay. d. Value is an expectation about a service outcome. e. Value is what I get for what I give.