Anderson Athletics pays a fee to have its Web site included in a special section of a search engine's results when a consumer searches for "soccer cleats." This is an example of ________
A) mobile advertising
B) classified advertising
C) print advertising
D) search marketing
E) gaming
D
You might also like to view...
Hilex Inc. liquidates its investment in General Electric corporate bonds and reinvests the proceeds in City of Miami municipal bonds. This tax planning strategy may be taking advantage of the:
A. Jurisdiction variable B. Time period variable C. Entity variable D. Character variable
What is balance theory? When do receivers feel out of balance? In what way does understanding this theory help marketers?
What will be an ideal response?
Describe how IBM, once a major manufacturer of computers and related products, changed its business model in response to new customer needs and how B2B marketing played a role.
What will be an ideal response?
In 2016, John Stumpf, CEO of Wells Fargo, was forced to resign after both stakeholder and government scrutiny of the practices of the firm. Firm management had instituted very aggressive sales goals for employees, leading employees to create sham accounts using the names and money of the real customers of the bank. This is an example of ________ corporate governance.
A. controlled B. sound C. guided D. flawed