Describe the continuity and pulsing advertisement schedules
What will be an ideal response?
Continuity means scheduling ads evenly within a given period. Pulsing means scheduling ads unevenly over a given time period. Thus, 52 ads could either be scheduled at one per week during the year or pulsed in several bursts. The idea behind pulsing is to advertise heavily for a short period to build awareness that carries over to the next advertising period. Those who favor pulsing feel that it can be used to achieve the same impact as a steady schedule but at a much lower cost. However, some media planners believe that although pulsing achieves minimal awareness, it sacrifices depth of advertising communications.
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Which trade theory suggests that a newly produced good, once exported, could ultimately end up being imported as the technology is transferred to foreign nations?
a. factor-endowment theory b. product life cycle theory c. theory of overlapping demands d. specific-factors theory
The constant growth model is an approach to dividend valuation that assumes a constant future dividend
Indicate whether the statement is true or false
Which of the following is NOT a major subaccount of the Balance of Payments?
A) the financial account B) the accounts payable C) the capital account D) the current account
What is a well-planned strategy that ensures the search and navigation functions are easy to use and user-friendly on a website?
A. Podcast B. Taxonomy C. Blog D. Email