Identify a potential problem associated with diversity.
A. It limits idea generation.
B. It tends to cause a lack of cohesion.
C. It tends to increase groupthink.
D. It deteriorates customer relationships.
Answer: B
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Kei, a senior marketing manager of a pizzeria in North Florida, is currently researching electronic collections of consumer information within the company network to arrive at crucial marketing decisions. In this instance, Kei is using ________
A) ethnographic research B) internal databases C) descriptive research D) data warehouses E) causal research
Which of the following research and development related costs should be capitalized and amortized over current and future periods?
a. Labor and material costs incurred in building a prototype model. b. Cost of testing equipment that will also be used in another separate research and development project scheduled to begin next year. c. Administrative salaries allocated to research and development. d. Research findings purchased from another company to aid a particular research project currently in process.
'Services can't be touched but rather are experienced' describes the _______ characteristic of services
a. intangibility b. inseparability of production and consumption c. perishability d. heterogeneity
As long as companies provide a way for customers to provide feedback online, the companies shouldn't worry about responding consistently
Indicate whether the statement is true or false