Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The company's leading salesperson, Peter Austin, is preparing the approach he will use during his first sales call with the CEO of Diamonite, a company that specializes in designing, manufacturing, and installing aircraft interiors for executives and heads of state.Austin enters the CEO's office and hands the CEO a small tray of cheeses, caviar, and other luxury food items to enjoy later. What

type of an approach is Austin using?

A. Referral
B. Curiosity
C. Complementary
D. Premium
E. SPIN


Answer: D

Business

You might also like to view...

Organizational behavior

A. relies upon mathematical models to solve management problems. B. does not address factors like self-management. C. emphasizes development of an organization's human resources to achieve individual goals. D. has had its primary focus shift away from leadership and employee involvement in the past few years. E. has always been appreciated for its broad perspective, unlike other approaches.

Business

Barkoff Enterprises, which uses the high-low method to analyze cost behavior, has determined that machine hours best explain the company's utilities cost. The company's relevant range of activity varies from a low of 600 machine hours to a high of 1,100 machine hours, with the following data being available for the first six months of the year:MonthUtilities Machine HoursJanuary$8,700   800 February 8,360   720 March 8,950   810 April 9,360   920 May 9,625   950 June 9,150   900 The variable utilities cost per machine hour for Barkoff is:

A. $4.50. B. $5.00. C. $5.50. D. $0.18. E. None of the answers is correct.

Business

Wippert Corporation, a merchandising company, reported the following results for December:?Sales$2,296,200?Cost of goods sold (all variable)$997,600?Total variable selling expense$86,000?Total fixed selling expense$57,100?Total variable administrative expense$43,000?Total fixed administrative expense$148,100Required:a. Prepare a traditional format income statement for December.b. Prepare a contribution format income statement for December.

What will be an ideal response?

Business

Touch-tone dialing is also known as

a. dual-tone multifrequency dialing b. rotary dialing c. pulse dialing d. none of the above

Business