Counter suggestions are not very effective for premium products.

Answer the following statement true (T) or false (F)


False

The counter suggestion is an especially effective technique to include in the presentation if you have already determined that the prospect wants a high-quality product.

Business

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Freedom, youthfulness, achievement, and materialism are characterized as U.S. ________

A) core values B) belief systems C) value systems D) coercive norms

Business

During market segmentation analysis, the marketer identifies which segments present the greatest opportunity. These segments are called ________ markets

A) target B) capital C) tertiary D) demographic E) developing

Business

Assuming you are a salesperson, in which of the following mental steps does the prospect decide he should buy from you because there are no remaining doubts in his mind?

A. Action B. Conviction C. Purchase D. Acceptance E. Desire

Business

Which of the following is true about the northwest corner rule?

a. It generates neither feasible solutions nor optimum least-cost solutions. b. It generates both feasible solutions and optimum least-cost solutions. c. It generates feasible solutions but not necessarily optimum least-cost solutions. d. It generates optimum least-cost solutions but not necessarily feasible solutions.

Business