For the American Academy of Dermatologists CSR campaign, which of the following would be a good tool to increase awareness?

a. writing additional secondary objectives
b. surveys mailed to large mailing lists
c. beach parties with sunscreen giveaways
d. media outreach program targeting general media as well as African American-focused media


d. media outreach program targeting general media as well as African American-focused media

Communication & Mass Media

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Which of the following sequences accurately depicts the five stages of conversation?

a) feedforward, turn-taking, business, feedback, follow-up b) opening, business, feedback, turn-taking, closing c) opening, feedforward, business, feedback, closing d) feedforward, feedback, dialogue, turn-taking, follow-up

Communication & Mass Media

All of the following statements about the cultural approach to organizations are true EXCEPT

A. culture is something an organization has, not something it is B. researchers should observe, record, and make sense out of an organization by examining the communication among its members C. change often results in confusion, anxiety, frustration, and excitement among the organization's members D. culture is communicatively constructed by organizational practices

Communication & Mass Media

The notion that who we are is the result of repeated, patterned human actions describes which of the following perspectives on identity formation?

A. Performance B. Perception C. Interactionism D. Positionality

Communication & Mass Media

Give categories of speech topics that correspond to these five types of informative speeches:

(1) speeches about objects; (2) speeches about procedures; (3) speeches about people; (4) speeches about events; and (5) speeches about ideas. What will be an ideal response

Communication & Mass Media