Assume the indirect method is used to compute net cash flows from operating activities. For this item extracted from the financial statements—Interest Income (assume that cash received is equal to amount reported)—indicate the effect on net income in arriving at net cash flows from operating activities by choosing one of the following:
a. Add to net income to arrive at net cash flows from operating activities
b. Subtract from net income to arrive at net cash flows from operating activities
c. Not used to adjust net income to calculate net cash flows from operating activities
C
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The Word of Mouth Marketing Association provided the following guidelines for companies that want to generate word-of-mouth communications through its employees, agency employees, or brand sponsors, except:
A) be honest about the relationship the person has with the company, agency, and consumers B) be honest about the type and level of compensation they are receiving C) be honest in the opinion they present D) be honest about identifying who they are
Potential markets can be subdivided into:
A) latent and parallel markets. B) existing and incipient markets. C) latent and incipient markets. D) existing and latent markets. E) incipient and existing markets.
Which of the following is most likely to be a barrier to exit?
A) high advertising expenses B) specialized assets C) many product substitutes D) high customer power E) R&D expenses
Knowledge of research design is helpful because certain designs can be matched with certain problems and this provides a blueprint for the researcher
Indicate whether the statement is true or false