If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the ________ method of segmentation
A) demographic
B) psychographic
C) geographic
D) cultural
E) behavioral
C
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Hospitality organizations have used the concept of theming to ______.
a. reduce the cost of constructing the hospitality environment b. add value to the guest experience and enhance it c. entertain the employees so that they work harder d. implement an effective, low-cost price strategy
Resources a company owns or controls that are expected to yield future benefits are:
A. Expenses. B. Liabilities. C. Stockholders' Equity. D. Assets. E. Revenues.
Misrepresentation of a material fact is an element of fraud.
Answer the following statement true (T) or false (F)
In the context of small businesses, which of the following statements is true of common stock?
A. People holding common stocks have an enforceable claim to dividends. B. It denies its holder all the voting rights of the company. C. It represents an owner's interest and consists of many identical shares. D. People holding common stocks are paid before preferred stockholders.