When deciding how far to carry the segmenting process,
A. cost considerations encourage less aggregating.
B. segmenters should consider the demographic attributes of the target customers.
C. profit should be the balancing point-determining how unique of a marketing mix the firm can offer to some target market.
D. it is easier to develop effective marketing mixes for larger, more heterogeneous segments.
E. the threat of potential competitors suggests more aggregating.
Answer: C
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