In this pricing strategy, a new product is offered for a heavily discounted price (or free) to attract more customers:
a. introductory offer
b. skimming
c. customer-led
d. competition-led
a. introductory offer
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When CarMax promises a "no-haggle" pricing structure, it exhibits ________ because it provides additional value to potential used car buyers by making the process simple and easy.
A. a competitor orientation B. a status-quo pricing structure C. consumer parity D. competitive parity E. a customer orientation
Sales activities in the sales structure are divided into two categories:
A. missionary sales and technical sales. B. current-customer sales and new-business sales. C. order takers and trade sales. D. current sales and support sales. E. inside order sales and field order sales.
Which of the following statements is true about prison labor?
A) Prison labor is used in virtually all countries around the globe. B) Prison labor is practiced only in China. C) Prison labor has been abolished in all countries. D) Prison labor is used only in emerging economies.
A private college would report which of the following assets differently than a public college?
A. Land. B. Collections. C. Equipment. D. Intangible assets.