If Geico Insurance began selling t-shirts featuring its infamous gecko to try to capitalize on its brand name, this would be an example of
A. diversification.
B. market penetration.
C. positioning.
D. market development.
E. product development.
Answer: A
You might also like to view...
A shortening of the credit terms is an indication that there will be more risk in the collection of future receivables
Indicate whether the statement is true or false
Wang Ltd., a Chinese firm, imports its goods into the United States and offers those goods for sale at "less than fair value." This is
A. confiscation. B. defalcation. C. dumping. D. expropriation.
Define cannibalization. Is it always bad? Explain.
What will be an ideal response?
In some cases, the property of a debtor will not be available to a creditor who wishes to attach and sell it to satisfy an outstanding debt. Exempt property often includes:
a. the family house b. the family jewelry c. some tools used in the debtor's trade d. the family house and some tools used in trade e. the family house, jewelry, and some tools used in trade