What was the first school of management in the United States?
A. Mandel Center for Nonprofit Organizations
B. Wharton School at the University of Pennsylvania
C. Yale Program on Nonprofit Organizations
D. Center on Philanthropy at Indiana University
B. Wharton School at the University of Pennsylvania
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Under the competitive parity method, the communication budget is set so that
A. retailers can exploit opportunities they confront in the market. B. it resembles a fixed percentage of sales. C. it is equal to the communication expenditure of competitor(s). D. sales forecasts will not affect the budget. E. surplus cannot be allocated to other categories.
What are two ways that an advertising message's frequency can be increased? Give an example of each
What will be an ideal response?
Core competencies may become a hindrance to innovation when
a. they are not competitively unique. b. they become rigidities. c. they are easily imitated. d. they enhance the process of creative destruction. e. All of the above
"A firm is falling behind in research and development." With which element of the S.W.O.T. analysis tool does this statement fit?
A. opportunities B. threats C. strengths D. weaknesses